DIG INto

THe Cultural Layer

In archaeology, the cultural layer is where we find evidence of human activity. It is also where we find meaning.

Here is a collection of our thinking on marketing, sales, and culture, with a focus on the human element of business.

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THe Department of x

This series highlights interesting people doing exemplary things. We build these stories through a mix of words, film, and design.

Department of Punk

Enter The Alley

When Mark Thomas asks people about The Alley, the punk empire that he began building 47 years ago, he often hears:

I bought my first bong from you.

I bought my first motorcycle jacket from you.

I bought my first pair of Dr Martens from you.

I came to your store, and I had always been uncomfortable with my family and my community, and it was the first place that I felt safe.

When I was 16, I stole my parents car and The Alley was the first place that I went.
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Dynamics of Growth

Building a Practical Philosophy of Marketing & Sales

Philosophy

Marketing is a science, an art and a language.

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Overview

This project is organized as a series of principles or logical posits that build upon each other. Taken together, they are a way to think about marketing and sales.

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Quick Principles of Marketing & Sales

Distilling marketing, sales and management into simple, actionable guidelines

#9. Timing is everything

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#18. Break down marketing and sales into discrete steps. This allows you to measure the unmeasurable

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#2. A salesperson is a leader

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#1. People have the wrong view of sales

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Overview

The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful.

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VCX

Our partner data science arm using data to explore the world of business and tech

The DeepTech 50 Twitter Network

A study of information centrality and how ideas flow through the DeepTech VC community on Twitter (Han de Jong, 2021).

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Field Notes

Essays on startups and marketing
Coming soon!
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The DeepTech 50 Twitter Network

A study of information centrality and how ideas flow through the DeepTech VC community on Twitter (Han de Jong, 2021).

More  

#9. Timing is everything

More  

#18. Break down marketing and sales into discrete steps. This allows you to measure the unmeasurable

More  

#2. A salesperson is a leader

More  

#1. People have the wrong view of sales

More  

Overview

The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful.

More  

Philosophy

Marketing is a science, an art and a language.

More  

Overview

This project is organized as a series of principles or logical posits that build upon each other. Taken together, they are a way to think about marketing and sales.

More  

Department of X

Interesting people doing exemplary things

link

More  

Poetry of Growth

Building a practical philosophy of marketing and sales

link

link

link

More  

Quick Principles of Marketing & Sales

Distilling marketing, sales and management into simple, actionable guidelines

link

link

More  

Field Notes

Practical essays on startup and marketing topics

link

More  

VCX

Our partner data science arm using data to explore the world of business and tech.

link

More  
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